In the Night Garden toys have boosted toy sales for the BBC. Sales of In the Night Garden toys totalled £10.8 million between August and December 2007, according to figures released by NPD.

Gill Pritchard, the director of children’s for BBC Worldwide is more than happy with the sales of In the Night Garden toys, saying:

2007 was a great year for us, boosted mainly by the runaway success of In the Night Garden.

These figures are fantastic to see especially given the fact that we only launched In the Night Garden toys in the summer – In the Night Garden has really captured the imaginative consciousness of parents and pre-schoolers.

Our focus now will be on developing the longevity of the In the Night Garden brand – Teletubbies is still a huge hit for us 10 years on so we want to ensure we’re looking at a long-term strategy for Night Garden from the outset.

You can see the full range of In the Night Garden toys here.